California Bill Aims to Shield Actors from AI Exploitation Amid Strike

California Bill Aims to Shield Actors from AI Exploitation Amid Strike



As the Hollywood actors' strike shows no signs of winding down, California Assemblymember Ash Kalra introduced a new bill, AB459, aimed at protecting actors from the unregulated use of their digital likeness by artificial intelligence. If passed, the legislation would allow actors and voice actors to void contracts that are ambiguous about the use of AI to digitally clone their appearances and voices, provided they were not represented by a labor union or lawyer at the time of signing.



Kalra, a Democrat who represents a district that includes tech hub San Jose, stated that in the absence of a collective bargaining agreement on this issue, the bill serves as a necessary legal measure. He emphasized the need for "informed consent and representation" to protect actors from inadvertently losing control over their digital identities,


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