Ubisoft and Roblox: AI-Powered Gaming Evolution

Ubisoft and Roblox: AI-Powered Gaming Evolution



Many leading video game studios are now incorporating generative AI to streamline game development. This technology, which can generate new content such as text, images, or music from prompts, is being used to automate routine tasks in game design. This includes generating NPC dialogue and enhancing in-game visuals, thereby accelerating development and freeing human designers to focus on more critical aspects.



Generative AI, a relatively new technology that has both intrigued and concerned the public, is seeing practical application in game development. Here are some notable examples:




Blizzard Entertainment: Known for games like Diablo, Overwatch, and World of Warcraft, Blizzard has begun using AI for character renderings. A New York Times report mentioned that Blizzard is using its internal AI tool and has advised against using


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