Luxury Brands Bet Big on Bitcoin: The Rise of Crypto Payments

Luxury Brands Bet Big on Bitcoin: The Rise of Crypto Payments

To appeal to wealthy, tech-savvy consumers, luxury firms are venturing into the digital sphere and adopting cryptocurrencies like Bitcoin and Ethereum. By collaborating with Binance and Lyzi to enable these transactions, the French department store Printemps has become the first in Europe to accept Bitcoin and Ethereum. This action reflects an increasing trend of luxury brands integrating cryptocurrency payments, indicating a wider uptake of bl...

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