Coinbase Layer-2 Growth Highlights Marketing Prowess Over Tech Innovation

Coinbase Layer-2 Growth Highlights Marketing Prowess Over Tech Innovation

Coinbase’s layer-2 blockchain, Base, has quickly climbed the ranks among Ethereum’s secondary networks, leaving competing platforms like Starknet, Polygon, and even Optimism—the technology provider behind Base—in its wake. Despite lacking cutting-edge technological innovation, Base’s swift rise to prominence highlights the outsized role that marketing and user acquisition strategies play in the race for blockchain dominance. Built on Optimism...

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