Nike Turns to AI and Blockchain to Drive Innovation

Nike Turns to AI and Blockchain to Drive Innovation

Nike is doubling down on artificial intelligence (AI) and blockchain technology to strengthen its market position and enhance customer experiences. The global sportswear giant is leveraging these emerging technologies to improve operational efficiency, personalize services, and combat counterfeit products. Blockchain as a Competitive Edge Nike’s blockchain journey began in 2020 when the company integrated distributed ledger techno...

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